Do you know that Google makes numerous changes every year to its algorithm?
Change is ceaseless when it comes to Google’s algorithm. Moreover, researchers believe it changes search algorithms about 500-600 times a year. This means 1 or 2 times daily.
Do you keep up with those changes and modify your SEO strategy?
We know it is a lot to keep up with, let alone digest.
That’s why and for many other reasons, hiring the best SEO agency in London is necessary.
How can a professional SEO agency help your business?
- Conduct clear communication and audit your website
The first part of hiring an SEO agency is communication. They should be able to comprehend your goals, company values, products, previous SEO campaigns (if any), and challenges.
Then, they will audit your website and recognise the gaps. They will analyse your accounts on Google Analytics, Search Console, and others to evaluate their state.
In a nutshell, they will find room for improvements.
- Identify and analyse competitors
Competitor research is one of the critical parts and worth the effort. If something is giving success to your competitors, it has a high chance of working for you too.
During the process, a professional web design company will analyse competitors’ websites, the number of backlinks, their aesthetics, and other aspects.
- Define objectives and conduct keyword research
SEO experts will define objectives for SEO campaigns in order to achieve your goals. They will then create a plan of work based on those objectives.
With machine learning and AI, search engines can precisely understand the searcher’s intent, relevant keywords, and semantics.
So, SEO services in London focus on keyword research, the most important and fundamental aspect of SEO. The triumph of your SEO strategy greatly depends on the relevancy and effectiveness of keywords.
- Optimise content and build links
They analyse your existing content like website text, blogs, and other content to make it SEO friendly or create it all over again. They make it natural, keyword optimised, and query-focused. In addition, they also adjust thin or bulky content that does not serve any particular purpose.
Then, they focus on one of the most vital off-page factors – link building. Quality links are a linchpin for SEO strategy. So, they analyse existing link profiles and develop new approaches to improve them.
Some agencies also provide social media marketing services that enhance the game of link building by applying various SMM tactics.
- Monitor and report results
SEO is not a ‘done and dusted’ type. It requires constant surveillance because, as we discussed earlier, Google changes its algorithm more often than you think.
SEO professionals monitor marketing campaigns, generate a report, analyse it, and make improvements. They use various tools like Google Analytics to carry out data analytics.
Moreover, they also provide why and when the fluctuations happened in the SEO campaigns. So, you can focus on better modifications and make data-driven decisions.
Final thoughts!
The best SEO agency in London will improve website visibility and traffic. Also, boost leads and conversions, and enhance ROI.
So, do not invest in an agency just because it fits your budget, analyse their portfolio, understand their work, and then make a decision.
